Michelin Tire Commercial

David Mason · Post by **David Mason** » 1 Sep 2002 5:22 am

Does anyone know who it is that is playing steel on the Michelin tire commercial? Is it a pre-exiting sound bite or specially recorded for the commercial?

Drew Howard · Post by **Drew Howard** » 1 Sep 2002 6:34 am

Could be me, I added steel to a Michelin spot almost a month ago in Michigan.
Is the commercial shot in the grand canyon, with a swingin' rockabilly soundtrack?

The producer at the session had a canned steel lick they wanted me to replicate, plus they wanted ad lib licks.

Without hearing the commercial I can't say if it's me or some canned steel licks, or a combination.

cheers,

Drew Howard

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www.newslinkassociates.com
www.drewhoward.com

[This message was edited by Drew Howard on 01 September 2002 at 07:37 AM.][This message was edited by Drew Howard on 01 September 2002 at 07:38 AM.][This message was edited by Drew Howard on 01 September 2002 at 10:04 AM.]

Drew Howard · Post by **Drew Howard** » 2 Sep 2002 4:22 pm

Yeah, it's me, especially in the intro. I finally got to see the commercial.

cheers,

Drew Howard

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www.newslinkassociates.com
www.drewhoward.com

Ron Shepard · Post by **Ron Shepard** » 3 Sep 2002 6:21 am

Nice job! I saw the commercial... noticed the
steel right away.

Ron Page · Post by **Ron Page** » 3 Sep 2002 6:56 am

Drew,

Great work. That one got my attention several times yesterday. I was resting up from the convention and was only awake during that commercial.

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HagFan

Dan Dowd · Post by **Dan Dowd** » 4 Sep 2002 5:26 am

Drew, were you playing your red Fessey on that. What pickups were in it. I'm still looking to see the commercial.

Skip Cole · Post by **Skip Cole** » 4 Sep 2002 6:56 pm

My favorite commercial , can you get me a break on the cost of some tires

? Good pickin even if you can't get me a discount on the tires

Skip

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"Steel guitar is where it are"

Drew Howard · Post by **Drew Howard** » 5 Sep 2002 6:31 am

Thank you for the nice comments, guys!

Dan, I played my black Fessy SD-10. I'm still more comfortable with that guitar than the red D-10. If I had the bucks I would send the black one to Jerry and tell him to put the back neck on it.

thanks again,

Drew Howard

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www.newslinkassociates.com
www.drewhoward.com

Rick Collins · Post by **Rick Collins** » 5 Sep 2002 7:11 am

What a breath of fresh air, when I heard the Michelin tire commercial.

It seems that every other commercial on television, especially the new car commercials, has some tasteless (is there any other kind?) drummer, beating the "holy crap" out of a drum.

Rick[This message was edited by Rick Collins on 05 September 2002 at 08:12 AM.]

Donny Hinson · Post by **Donny Hinson** » 5 Sep 2002 7:32 am

I've heard two different versions of the commercial. Both in the canyon, but one has a lot of reverb on the steel...the other has different licks, and less reverb.

Drew Howard · Post by **Drew Howard** » 5 Sep 2002 5:57 pm

Donny,

I did two versions of the commercial, a 27 second version and a 30 second. Both have basically the same licks, the 30 second spot has a vamp at the end.

Again, thanks for the compliments, guys!!

Drew Howard

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www.newslinkassociates.com
www.drewhoward.com

[This message was edited by Drew Howard on 05 September 2002 at 06:58 PM.][This message was edited by Drew Howard on 05 September 2002 at 06:59 PM.]

Jay Ganz · Post by **Jay Ganz** » 6 Sep 2002 7:21 am

I heard it a few weeks ago.
A Fessy, huh? Great tone! I almost
thought it was a vintage steel.
Sure fooled me!

John Lacey · Post by **John Lacey** » 6 Sep 2002 8:05 am

Hey Drewby, how does a guy from Michigan get a National gig like that? Good connections, man.

Gene Jones · Post by **Gene Jones** » 6 Sep 2002 6:39 pm

Talk about coincidence....I was just reading this thread when I heard the commercial playing on tv in the next room. Great clip...but would like to have heard more! www.genejones.com

Frank Estes · Post by **Frank Estes** » 7 Sep 2002 8:26 pm

Drew, I saw the commercial today. Outstanding!

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Frank Estes - 1978 Emmons D-10 8+7 #2441D

Bob Carlson · Post by **Bob Carlson** » 8 Sep 2002 3:49 pm

Drew,
I heard the steel, then looked up an saw the commerical. Real nice commerical sound. Can't get to country!.

Bob.

erik · Post by **erik** » 8 Sep 2002 6:16 pm

Heard it today, very impressed. Surprised that an ad agency would pick up-front steel for a tire commercial. And how does site-seeing tie into pedal steel? Oh well, sounded great!

Tony Prior · Post by **Tony Prior** » 9 Sep 2002 1:48 am

I too heard the commecial during the " Jets" game..yes folks , some of us, well, two or three of us , are still Jets fans..

The Commercial was excellent,very tasty track .Great playing.

Drew, do you have any knowledge as to why they choose to go with a pure Country track ?

tp

Butch Foster · Post by **Butch Foster** » 9 Sep 2002 1:43 pm

Don't watch much TV, but have been trying to find the commercial-Finally heard it during the NASCAR race Sat. night! Also, at the very end of another ad, they played a bar or so of SG Rag! Don't even know what product that was about? Did anyof you catch that and/or know the player was? You did a great job on the Michilin ad, hope to hear lots more of your music!

Dan Dowd · Post by **Dan Dowd** » 9 Sep 2002 1:58 pm

Drew, can you tell us what pickup was in that guitar.

Drew Howard · Post by **Drew Howard** » 9 Sep 2002 5:59 pm

Tony,

I don't know who wrote the music or how it was chosen. I'm assuming the producer had a hand in writing the music bed. The rhythm tracks sound canned.

Dan,

Jerry e-mailed me and wanted to know what pick-up was in my Fessy! It's an E-66, which came with the guitar. I have a George L 710 that I switch out now and then for varietie's sake. I mic'ed a Nashville 400 for the session.

Thanks, guys.

Drew Howard

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www.newslinkassociates.com
www.drewhoward.com

Mark Ardito · Post by **Mark Ardito** » 9 Sep 2002 6:38 pm

Drew,

I heard the spot while watching the Bears game on Sunday. Great playing!!! I really enjoy hearing the pedal steel back into commercial tv and radio...keep up the good work!!!'
Mark

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Sho~Bud Pro I, Fender D-8 (C6&E13) http://www.darkmagneto.com